EVOLUTION MEATS: CONQUERING EUROPE WITH VEGETABLE KEBABS
Evolution Meats is showing that it can be done: making 100 percent vegetable doner kebabs that meat eaters love. The young company offers doner on skewers or sliced and recently added satays and sausages to their vegan range. The products are available in kebab shops, the hospitality industry and catering wholesalers in the Netherlands, England, Spain, Romania, Sweden and Germany and, from next year, in supermarkets. "We only introduce our products to the market if meat eaters are enthusiastic about them," says Commercial Director Mark Laponder. FROM VEAL TO SOY When Laponder was still working at a veal slaughterhouse, trucks full of veal went to Germany to be made into doner kebabs. After leaving the meat manufacturer, he was asked by a former colleague to consider what kind of new product he would make in an empty local factory. Laponder’s thoughts turned to kebabs. But, this time, to a vegetable version. Via a well-known soy supplier he acquired some textured soy to expe...