CANER DİKİCİ: USTA PİDECİ WILL REACH 150 BRANCHES NEXT YEAR
The Turkish quick-service restaurant operator TAB Gıda, the franchiser of American fast-food chains, Burger King, Sbarro, Popeyes and Arby's in Turkey, is preparing to offer the local delight pide in overseas markets with its subsidiary, Usta Pideci. TAB Gıda General Manager Caner Dikici announced that the company's most recent brand Usta Pideci, which began operations this year and has currently 19 branches, will reach 150 branches next year. Dikici noted that negotiations to enter Russia, the Middle East and the U.S. are currently underway. "The world is familiar with Turkish delight and Turkish döner and we want to make the world know better Turkish pide. Considering our success in the overseas market, like China, I believe we will also accomplish our goals with our new brand Usta Pideci," Dikici said. The company has also been running the franchising operations of Burger King in China since 2001, with more than 1,000 BK China restaurants in over 150 cities. Diki...