FROM FARMERS TO VENDORS; A CASE STUDY IN KENYA...
Creadev, a global long-term investment firm wholly funded by the Mulliez family, has announced a secondary investment of USD 5 million in Twiga Foods, a Kenyan-based technology based B2B platform that aggregates retail demand and efficiently provides low cost access to better quality food. As part of this secondary transaction, early investors, Adolf H. Lundin Charitable Foundation, Blue Haven Ventures, Crescat Limited, Omidyar Networks, Index Ventures through Project Hand Purpose Trust, and Uqalo, have partially sold their stake as part of a strategy to accommodate later stage and longer-term investors. Founded in 2014, Twiga Foods leverages on its technology to aggregate the requirements of the informal retailers through its m-commerce platform and leveraging this to efficiently source produce directly from farmers and food manufacturers. By doing so, Twiga has created a more transparent and efficient supply chain, delivering the product directly to the retailers and reducing p...