GLOBAL TEA CONSUMPTION REGISTERING TREMENDOUS GROWTH...
20/06/2019 The global tea industry has been registering tremendous growth. The overall increase in domestic consumption has been driven by demographic growth, faster urbanization and rising incomes and standard of living in the emerging and developing economies. Persistence Market Research (PMR) expects the global market to expand at 5 percent at average between 2016 and 2024, reaching a value of USD 21.33 Billion. The figures were presented at a public dialogue on “Global tea consumption: emerging trends and lessons from Russia”, held in Sochi, Russia. “The public dialogue assessed major trends in tea consumption, discussed factors behind the current global tea consumption renewal before underlining major characteristics of the emerging tea consumer who is more and more conscious about the history behind the sip of tea he/she enjoys,” Jean Luc Mastaki, FAO Senior Economist and Intergovernmental Group on Tea (IGG/Tea) Secretariat Member, underlined. “The emerging consumptio...