THE EUROPEAN BANK FOR RECONSTRUCTION AND DEVELOPMENT CERTIFIES TURKISH PINE HONEY...
The European Bank for Reconstruction and Development ( EBRD ) on Nov. 1 announced plans to certify Turkish pine honey at the EU level, aiming to increase the efficiency, sustainability and inclusiveness of Turkey ’s honey sector. A seminar organized under an initiative by the Food and Agriculture Organization (FAO) gathered the country’s major pine honey industry players -- beekeepers, processors, exporters, government officials and scientists, according to a statement. "The country [Turkey] is keen to register this unique honey with a geographical indication (GI) at EU level – a move that is likely to increase exports, improve efficiency along the supply chain and revitalise local economies," it said. It added that the global market for GI foods is lucrative, totalling around €50 billion (nearly $55 billion) per year in trade. Consumers worldwide are increasingly willing to pay a premium for products that represent quality and authenticity. "Pine honey ce...