Turkey's successful fight against the new coronavirus, along with the hesitations or supply disruptions on purchases from countries hit hard by the pandemic, has stren gthened the brand image of Turkish food. As a result, orders from Asian and European purchasing groups have significantly increased – up to 100% in some product categories, sector representatives said. Many purchasing groups from Asia to Europe shifted their orders to Turkey, especially for products like packaged food. Turkey Food and Beverage Industry Associations Federation Vice Chairman Rint Akyüz said they expect food exports to reach $20 billion this year. The bestselling products during this period were ketchup, various kinds of sauce and tomato paste in particular. Turkish tomato paste producers, which rank fourth after America, China, Spain and Italy, have seen orders increase significantly. Sector representatives believe Turkey has emerged as a reliable alternative. Even Asian buyers now have he
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